Job Title: Regional Sales Manager – South of England & Ireland

Location: Field-Based (Covering South of England and Ireland)

Base Salary: £90,000 – £100,000 per annum + Competitive Uncapped Bonus/O.T.E.

Reporting To: Sales Director

Direct Reports: 11 Area Sales Managers (ASMs)

About The Company

This Company is one of the UK and Ireland’s premier suppliers and distributors of commercial and residential bathroom, plumbing, and heating products. Operating from extensive logistics facilities , They service independent trade merchants, showroom retailers, specifiers, and national buying groups. Built on exceptional product availability, high service levels, and a comprehensive stock portfolio, They remain as market leader in trade distribution.

Role Summary

We are seeking a high-caliber Regional Sales Manager to lead, direct, and scale our sales operations across the South of England and Ireland. Managing a dedicated team of 11 Area Sales Managers (ASMs), you will be responsible for driving multi-million-pound regional revenues, deepening trade merchant partnerships, and expanding portfolio presence across independent and national accounts.

This senior leadership role requires a strategic field sales executive with a proven track record in high-volume distribution, merchant network growth, and mentoring field-based sales teams to achieve top-tier commercial performance.

Key Responsibilities

1. Team Leadership & Field Coaching

• Lead, performance-manage, and mentor a team of 11 Area Sales Managers across South England, Northern Ireland, and the Republic of Ireland.

• Conduct regular joint field rides, client visits, and 1-on-1 performance evaluations to upskill ASMs in margin control, pipeline management, and new account acquisition.

• Establish clear KPI structures, sales metrics, and regional revenue benchmarks to maximize team productivity and accountability.

2. Regional Commercial Strategy & Execution

• Formulate and implement the regional commercial strategy to achieve annual top-line revenue, volume growth, and gross margin targets across all territories.

• Drive market penetration for their core ranges—including sanitaryware, showering systems, radiators, and bathroom furniture—across key merchant channels.

• Manage sales forecasting, pipeline analysis, and regional market intelligence utilising internal CRM platforms.

3. Key Account Management & Merchant Relationships

• Own and develop high-level relationships with regional decision-makers at major independent buying groups, merchant networks, and contract specifiers.

• Support ASMs in structuring complex commercial deals, contract negotiations, and display stand investments for premier showroom clients.

• Act as the senior commercial escalation contact across South England and Ireland.

4. Operations & Cross-Functional Alignment

• Partner closely with Gloucester distribution, customer service, and product development teams to align regional stock allocations with demand.

• Provide field insights to marketing and product teams to assist in competitive positioning and new product line rollouts.

Candidate Requirements

• Senior Experience: Proven track record (5+ years) operating at Regional Sales Manager or Senior Commercial Lead level within the bathroom, heating, plumbing, building products, or trade merchant sectors.

• Team Scale: Demonstrated expertise in directly managing field-based sales teams (preferably 8+ direct reports) across geographically spread territories.

• Geographic & Network Knowledge: In-depth commercial understanding of the trade merchant and showroom ecosystems across the South of England and Ireland.

• Commercial Expertise: Exceptional track record in gross margin protection, annual contract negotiations, customer rebate structures, and P&L oversight.

• Travel: Ability and willingness to travel extensively across the South of England and Ireland for field accompaniment and client reviews. Full valid UK/Irish Driving License required.

Package & Benefits

• Base Salary: £90,000 – £100,000 per annum (commensurate with experience)

• Uncapped Bonus/Commission: Significant performance-linked bonus scheme based on regional targets

• Executive Vehicle: Premium Company Car or generous Car Allowance Scheme

• Pension & Healthcare: Enhanced company pension contribution and Private Medical Insurance

• Tools & Allowance: Corporate laptop, mobile, corporate card, and travel expenses

 

 

How to Apply

To apply, please send your CV and a brief covering note to ashley@simonacres.co.uk or contact Ashley on 07884021682.

Simon Acres Group LTD  are acting as the employment agency for this position.