Advertising your vacancy in the right way
The key benefits for advertising your vacancy in the right way is to gain an audience who clearly understand the advert of the job you are trying to sell. So that it reaches a specific KBB jobs audience. The ways you attract a candidate to apply is through a big heading to gain the instant attraction, for example stating KBB Job in the title gains interest to read the rest of the advert and hopefully apply.
They do this because they know it could be relevant to them. KBB jobs is a specific industry, when writing an advert it is imperative that it is written to attract people in that industry. What also attracts candidates to an advert is salary, salary and package details should be displayed at the top of the advert and be clear. I would then have the KBB job description, the key features of what the role may entail and the day to day stuff you are likely to encounter. I would then have the specific KBB person you are looking, so list the experience you want this person to have. Lastly please remember when advertising you are selling a KBB job to the industry and want as many of the right type of people to apply.